University of the Virgin Islands Launches New Moko Jumbie Mascot with New Branding from Phoenix Design Works!
St. Thomas, VI - The University of the Virgin Islands has launched their new mascot "Bucky", with branding and design by Phoenix Design Works, at dual graduation ceremonies on their St. Thomas and St. Croix campuses. The new mascot is the most recent asset to be deployed in the University of the Virgin Islands branding program, also created by Phoenix Design Works. Bucky gives a nod to UVI's Buccaneers, while stylistically bringing forward the deep-rooted history of Mocko Jumbies, whose tall and colorful presence grace Virgin Islands carnivals and other festive scenes. The new mascot will engage with students, fans and UVI constituent groups on both the St. Thomas and St. Croix campuses, and function as a goodwill ambassador and representative for the university.
"On behalf of the university, I can say how pleased we continue to be with the brand that we have been building with our friends at Phoenix", said Dr. Camille McKayle, PhD. "At the beginning of our branding process, our committee worked with Phoenix to look at numerous solutions to best represent our athletics department, because of the program's high visibility with our various constituent groups. Once we settled on a strategic path, it became clear that we had the opportunity to leverage our mascot as a brand asset to extend our brand "footprint" in a meaningful and tangible way within our community, and serve as a bridge for our ongoing institutional brand development. I would like to thank Phoenix for working with us to create and deliver our promise through our brand, letting everyone know they are enthusiastically welcome at UVI - We welcome a broad and diverse student body with a rich cultural environment staffed by devoted and accomplished faculty to enable a personalized journey of learning and discovery. We all look forward to seeing where our new branding takes us!"
"It is always a privilege to work with Camille, Louis and all our friends at UVI," said Amy Skiles, Phoenix Design Works SVP Business Development, Client Service. "We always enjoy working together with the UVI team and we're honored to help create "Bucky" and the UVI branding program!"
"It is an honor to work with Provost McKayle, Vice Provost Gaubatz and all of our colleagues at UVI," said Jamie Skiles, Phoenix Design Works President & Creative Director. "This is really such a clever and unique strategy for delivering the UVI brand promise, it has been an absolute honor to work with all our friends at UVI to realize the vision of the new Athletics brand. I believe that UVI has proven to be an institution uniquely gifted to serve their community and offer an unrivaled educational and athletic experience to their ever expanding constituency; Camille and Louis have been such great team leaders, I can't imagine a smarter or more talented group to work with. I believe UVI's entire brand initiative culminating in the program we see today, is an example of all the right decisions at the right time, and I am confident in the program's success on behalf of the institution for years to come. I'd like to express our gratitude to Provost and VP Camille McKayle, Vice Provost Dale "Luis" Gaubatz and everyone at UVI for having us on your team, and for the opportunity to make a little bit of history at UVI - Many thanks to all!"
